Sans Normal Odkev 2 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Avenir Next Paneuropean' by Linotype, 'Madani' and 'Madani Arabic' by NamelaType, 'Devinyl' by Nootype, 'Almarose' by S&C Type, 'Core Sans C' and 'Core Sans CR' by S-Core, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, playful, impact, approachability, modernity, clarity, brand voice, rounded, geometric, compact, clean, high impact.
A heavy, geometric sans with broad, rounded curves and crisp, squared terminals. Counters are generally open and circular, giving letters like O, C, and G a clean, constructed feel, while straight strokes stay uniform and sturdy. The lowercase shows simple, single-storey forms (notably a and g) and a compact, sturdy rhythm that keeps words dense and graphic. Numerals follow the same bold, rounded logic, with simplified shapes and strong verticals designed to hold up at large sizes.
Best suited for headlines, posters, and display typography where maximum impact is needed. Its clean geometry and friendly roundness also make it a strong option for branding, packaging, and bold UI moments such as banners or navigation labels.
The overall tone is bold and approachable, combining modern geometric structure with soft roundness. It feels confident and attention-grabbing without becoming aggressive, leaning toward a friendly, contemporary voice suited to bold messaging.
The font appears intended to deliver a modern, high-impact sans that remains approachable through rounded geometry and simplified forms. It prioritizes clarity and visual punch in short-to-medium text, aiming for a versatile display voice that feels contemporary and brand-forward.
The design reads especially well in headline settings where its large counters and consistent stroke weight maintain clarity. The rounded geometry gives it a cohesive, logo-ready texture, and the dense letterfit produces a strong, poster-like color in paragraphs.