Sans Normal Olrun 3 is a bold, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, branding, posters, packaging, signage, friendly, modern, clean, confident, playful, approachability, modernity, impact, clarity, simplicity, rounded, geometric, smooth, high-clarity, soft corners.
A sturdy sans with predominantly rounded, geometric construction and smooth, continuous curves. Strokes are thick and even, with clear, open counters and a compact, stable silhouette. Round letters like O/C/G are near-circular, while straight-sided forms (E/F/H/I/L) feel squared and deliberate; terminals are clean and largely flat, keeping the texture crisp. Lowercase forms stay simple and legible, with a two-storey g and single-storey a, and punctuation-like details such as the i/j dots rendered as neat circles. Numerals are wide and prominent, matching the letter weight and maintaining consistent color on the line.
This font is well suited to headlines, branding, and display typography where a strong, friendly impression is needed. It should work especially well on posters, packaging, and signage, where its wide, rounded forms and open counters help maintain clarity at a distance or in high-impact layouts.
The overall tone is approachable and contemporary, combining a friendly roundness with a solid, no-nonsense presence. Its heavy, smooth shapes give it a confident voice for messaging that should feel modern and upbeat without becoming quirky.
The design appears intended to deliver a modern, geometric sans voice with softened round forms, balancing clarity and friendliness while retaining strong visual weight for attention-grabbing settings.
The design maintains an even typographic “color” in text, with generous interior space that helps large sizes read cleanly. Curved joins and broad apertures keep forms from feeling cramped, while the simplified geometry supports quick recognition in headings and short passages.