Sans Superellipse Wiwu 7 is a very bold, very wide, low contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, logos, sportswear, futuristic, tech, sporty, racing, industrial, convey speed, tech styling, brand impact, display emphasis, rounded, extended, streamlined, aerodynamic, squared-round.
A heavy, extended sans with a forward slant and a superelliptical construction: corners are broadly rounded while straight sections stay firm and horizontal, producing a rounded-rectangle silhouette. Counters and apertures are narrow and often slit-like, with frequent stencil-like breaks and internal cut-ins that give the shapes a segmented, engineered feel. Terminals are blunt and smooth, curves are tightly controlled, and spacing feels compact in text due to the large black shapes and small internal openings.
Best suited to display roles such as headlines, posters, titles, and branding where its speed-oriented shapes and technical cut-ins can be appreciated. It can also work for logo wordmarks and product or automotive/sports graphics, especially when set with generous tracking and ample size.
The overall tone is fast and mechanical, evoking motorsport graphics, sci‑fi interfaces, and high-performance product branding. Its italic posture and segmented detailing add urgency and motion, while the rounded geometry keeps the voice polished rather than aggressive.
The font appears designed to communicate motion and engineered precision through a slanted stance, rounded-rectangular geometry, and repeated internal notches that mimic venting or panel seams. The aim seems to be a distinctive, contemporary display voice that stands out in high-impact applications.
The design leans on consistent horizontal emphasis and repeated notch motifs across letters and numerals, creating a cohesive system look. At smaller sizes, the tight counters and decorative breaks may dominate the texture, while at larger sizes they read as intentional technical styling.