Serif Flared Memi 3 is a very bold, wide, very high contrast, upright, normal x-height font visually similar to 'Cotford' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, magazine, branding, packaging, editorial, dramatic, classic, assertive, refined, display impact, editorial voice, classic modernity, sculptural detail, flared, calligraphic, sculpted, ink-trap, high-waist.
A sharply modeled display serif with strong vertical stress and pronounced flaring at stroke endings. The design relies on steep contrast between thick stems and hairline joins, with triangular wedge-like terminals and sculpted curves that create a chiseled, poster-ready silhouette. Counters are compact and often teardrop-shaped, while joins and apertures show deliberate pinch points that read like subtle ink-traps at smaller sizes. Overall proportions lean broad and generous, with lively, uneven widths across glyphs that add rhythmic variety.
Best used at display sizes for headlines, pull quotes, covers, and brand marks where the sharp contrast and flared terminals remain crisp and intentional. It can add a premium, editorial character to packaging and identity work, especially when paired with a restrained supporting sans for body copy.
The tone is bold and theatrical, pairing classical serif formality with a slightly mischievous, idiosyncratic cut. It feels confident and editorial—suited to dramatic headlines where the high contrast and flared terminals can project sophistication and attitude at once.
The font appears designed to deliver maximum impact through high-contrast serif forms with flared, wedge-like terminals and intentionally carved joins. Its goal seems to be a distinctive titling serif that references classic engraving and modern editorial styling while maintaining a unique, sculptural rhythm.
The lowercase shows distinctive, stylized construction—particularly in letters like a, g, y, and t—giving the face a strong personality beyond a conventional text serif. Numerals share the same sculpted contrast and tapered finishing, reinforcing the cohesive, engraved-like look in titling contexts.