Slab Contrasted Wiwo 2 is a very bold, very wide, medium contrast, upright, tall x-height font.
Keywords: posters, headlines, packaging, signage, branding, playful, vintage, bold, chunky, poster-ready, high impact, retro flavor, friendly display, decorative emphasis, headline clarity, soft corners, wedge serifs, swashy, ink-trap feel, lively rhythm.
A heavy, display-oriented serif with chunky slabs that often taper into wedge-like terminals. Strokes show noticeable modulation and swelling, with softly rounded corners and occasional pinched joins that give an ink-trap-like bite in tight interiors. The letterforms are broad and generously proportioned, with a tall-looking lowercase and large counters that keep shapes readable despite the weight. Overall spacing reads open for a display face, while the outlines introduce a subtle, hand-cut irregularity that adds movement without becoming distressed.
Best used at headline and display sizes where the sculpted serifs and swelling strokes can read as intentional personality. It fits posters, signage, packaging, and brand marks that want a bold vintage flavor, and it can work for short punchy copy where emphasis and warmth matter more than neutrality.
The font communicates a cheerful, throwback energy—part circus/Western showcard, part mid-century advertising. Its bouncy shapes and animated terminals feel friendly and attention-seeking rather than formal, making it well suited to upbeat, characterful messaging.
Likely designed to provide an instantly recognizable, high-impact display voice that nods to retro showcard and poster typography. The combination of heavy slabs, tapered terminals, and lively modulation suggests an aim for charm and visibility, with enough counter space to stay legible in large-format applications.
In text samples, the strong silhouettes and distinctive terminals create a pronounced rhythm and strong word shapes at larger sizes. The numerals are equally hefty and stylized, matching the serif treatment and maintaining a consistent, decorative tone across the set.