Sans Normal Ulreb 12 is a regular weight, wide, medium contrast, upright, normal x-height font visually similar to 'City Boys' and 'City Boys Soft' by Dharma Type (names referenced only for comparison).
Keywords: ui text, editorial, signage, branding, presentations, modern, neutral, friendly, clean, technical, legibility, neutrality, versatility, clarity, modernity, geometric, open apertures, low contrast, rounded bowls, crisp terminals.
A clean sans with a geometric-leaning construction and largely uniform stroke weight. Round letters are drawn from smooth, near-circular bowls with open apertures, while straight-sided forms keep crisp, squared terminals. Proportions run slightly wide, with generous counters and clear interior space in letters like a, e, and g; the lowercase shows a single-storey a and g that reinforce a contemporary, simplified rhythm. Numerals appear straightforward and highly legible, with smooth curves and minimal ornamentation.
This face performs well in user interfaces, product copy, and general editorial settings where clarity and an even typographic color are priorities. Its open forms and straightforward numerals also suit signage, dashboards, and presentation materials, and it can support contemporary branding that aims for a clean, approachable voice.
The overall tone is modern and matter-of-fact, with a mild friendliness coming from the rounded forms and open spacing. It reads as calm, practical, and unshowy—suited to interfaces and everyday communication rather than overt personality or historical reference.
The design appears intended as a versatile, contemporary sans optimized for clear reading and broad utility. Its simplified lowercase construction and generous counters suggest a focus on legibility and consistent texture across mixed-case text and numerals.
The design balances geometric roundness with plain, utilitarian joins, producing a steady texture in paragraphs. Wide capitals and open lowercase shapes help maintain clarity at larger text sizes and in short labels, while the consistent stroke behavior keeps the page color even.