Sans Rounded Tama 2 is a very bold, very wide, medium contrast, upright, short x-height font.
Keywords: posters, headlines, packaging, kids, logos, playful, chunky, friendly, retro, cartoon, playfulness, approachability, impact, branding, whimsy, blobby, soft, bulbous, rounded, bouncy.
A heavy, soft-edged sans with inflated strokes, rounded corners, and gently squared bowls. The forms lean on wide, blocky silhouettes with subtly irregular, hand-shaped curves that keep the texture lively. Counters are small and rounded-rectangular in many letters, and joins are smooth with a slightly “melted” look rather than crisp geometry. The lowercase shows compact proportions and simple construction, while the figures echo the same pillowy mass and softened terminals for a consistent, bold color on the page.
Best suited to display applications where personality and impact matter: posters, attention-grabbing headlines, playful branding, packaging, and logo wordmarks. It also works well for short phrases on social graphics or signage where a friendly, chunky voice is desired.
The overall tone is upbeat and approachable, with a toy-like, humorous character that feels casual and warm. Its rounded weight and blobby rhythm read as expressive and slightly retro, suggesting fun rather than formality.
The design appears intended to deliver maximum visual warmth and immediacy through rounded, inflated letterforms and a slightly hand-made smoothness. It prioritizes character and bold presence, aiming for a fun, approachable display voice rather than a neutral text workhorse.
Spacing and shapes create a springy rhythm in text, with wide letterforms and tight interior counters producing a strong, poster-like presence. The rounded terminals and softened corners are consistent across caps, lowercase, and numerals, helping it hold together well in display settings.