Sans Normal Osmiw 22 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'FF Clan' by FontFont, 'Epoca Pro' by Hoftype, 'Acto' by Monotype, 'Core Sans NR' by S-Core, and 'Kobern' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, bold, modern, friendly, confident, utilitarian, high impact, clear signage, modern branding, simple geometry, geometric, monoline, rounded, compact, clean.
This is a heavy, monoline sans with geometric construction and broadly rounded bowls. Terminals are clean and mostly squared-off, while curves stay smooth and even, giving the letters a solid, blocky silhouette. Uppercase forms read compact and forceful, with wide counters in letters like O and D, and a straightforward, unembellished skeleton throughout. Lowercase shows a tall x-height with simple, sturdy shapes; the a is single-storey, the g is a compact single-storey form, and the dot on i/j is round. Numerals follow the same weight and geometry, with clear, simple figures and minimal detailing.
It performs best in headlines, posters, branding marks, and packaging where a compact, high-impact voice is needed. The large x-height and simple forms also make it suitable for short UI labels or signage, particularly when you want a modern, friendly emphasis.
The overall tone is bold and assertive without feeling aggressive, leaning more approachable and contemporary than industrial. Its rounded geometry and generous internal spaces keep it friendly and highly legible, while the dense weight projects confidence and impact.
The likely intention is a straightforward, high-impact geometric sans optimized for attention-grabbing display typography while preserving clean legibility. It appears designed to be versatile across contemporary graphic applications where a strong, approachable presence is desirable.
The design favors clarity over nuance: joins, apertures, and counters are kept open enough to resist clogging at display sizes, and the rhythm stays consistent across the alphabet. The strong weight and clean terminals make it feel especially stable in short lines and headlines.