Sans Superellipse Rukov 3 is a light, normal width, medium contrast, upright, normal x-height font.
Keywords: ui labels, app design, tech branding, signage, packaging, modern, tech, clean, softened, rational, geometric clarity, systematic design, soft modernity, screen friendliness, rounded corners, monolinear, narrow apertures, vertical stress, boxy curves.
This typeface is built from rounded-rectangle geometry: curves resolve into squarish bowls with generously rounded corners, producing a superellipse-like rhythm across rounds and counters. Strokes appear largely monolinear with smooth joins and minimal modulation, giving an even, controlled texture in text. Proportions are somewhat condensed with tall, straight-sided forms and compact internal spaces; apertures are relatively tight, and terminals tend to end in blunt, rounded cuts. The overall construction favors verticality and consistent corner radii, which keeps letters uniform and mechanically tidy.
It suits interface typography, dashboards, device or product labeling, and other contexts where a clean, engineered look is desired. The rounded-rectangle construction also works well for contemporary branding, short headlines, and signage where the geometric personality can read clearly. In longer passages it can deliver a tidy, consistent color, especially with comfortable sizing and spacing.
The font conveys a modern, technical tone softened by rounded corners. It feels efficient and system-oriented—clean and structured—while avoiding harshness through its cushioned geometry. The result reads as contemporary and utilitarian, with a subtle retro-futurist flavor.
The design appears intended to merge geometric efficiency with friendly approachability by replacing purely circular rounds with rounded-rectangular forms. It prioritizes consistency of radii and a systematic stroke logic to achieve a stable, modern voice that remains approachable rather than stark.
Distinctive, repeated corner rounding becomes a key identifying feature, creating a cohesive family resemblance across letters and numerals. The narrow apertures and compact counters can increase density at smaller sizes, while the tall, streamlined silhouettes help maintain clarity in headings and UI-like settings.