Sans Other Efmif 9 is a very bold, normal width, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, packaging, logos, kids media, playful, punchy, retro, comic, display impact, friendly voice, hand-drawn feel, attention grabbing, rounded, chunky, bouncy, informal, dynamic.
A heavy, right-leaning sans with compact, chunky strokes and softly rounded terminals. The letterforms feel hand-drawn: curves are slightly irregular, counters are generous but not geometric, and joins often show a brush-like swelling that creates an animated rhythm. Shapes are simplified and sturdy, with occasional wedge-like cuts and asymmetries that keep the texture lively rather than mechanical. Numerals match the bold, curved construction, reading clearly at display sizes with a consistent, buoyant baseline movement.
Best suited for short, high-impact copy such as headlines, posters, branding marks, and packaging where a friendly, attention-grabbing presence is desired. It also fits entertainment and youth-oriented contexts, including comic-style titles, event promotions, and playful UI accents.
The overall tone is energetic and approachable, with a lighthearted, cartoon-adjacent personality. Its slanted stance and chunky silhouettes give it a lively, confident voice suited to fun, informal messaging rather than strict corporate neutrality.
The design appears intended to deliver a bold, informal display voice that mimics hand-rendered lettering while retaining the simplicity of a sans structure. Its goal is impact and personality—prioritizing expressive rhythm and approachable shapes over strict typographic neutrality.
In text settings the bold mass produces strong color and tight internal spacing, so it works best when given a bit of breathing room through tracking and line spacing. The intentional irregularity adds charm at large sizes, while small sizes may amplify the uneven stroke edges and dense texture.