Script Fiho 7 is a very bold, normal width, high contrast, italic, short x-height font.
Keywords: logotypes, headlines, packaging, posters, invitations, vintage, playful, confident, lush, sweet, retro appeal, display impact, expressive script, decorative caps, branding voice, swashy, bouncy, rounded, brushy, high-ink.
A heavy, brush-script style with a pronounced rightward slant and strongly modulated strokes. Letterforms are built from rounded, teardrop-like terminals and compact counters, giving the shapes a dense, inky texture. Capitals are ornate and loop-forward with generous swashes, while the lowercase is more compact with a relatively low x-height and buoyant baseline rhythm. Joins are mostly implied rather than strictly continuous, producing a hand-drawn flow that reads as script without looking monoline. Numerals follow the same energetic, calligraphic construction with bold curves and tapered entries.
Best suited for display work such as logos, headlines, packaging, and poster typography where its bold swashes and brush contrast can be appreciated. It can also work well for invitations and greeting-style designs, especially when paired with a simple sans or serif for supporting text.
The overall tone feels nostalgic and celebratory—like classic signage or confectionery-era branding—mixing elegance with a friendly, buoyant bounce. Its thick strokes and curled terminals project confidence and warmth, with an expressive, showy character that leans more festive than formal.
The font appears designed to deliver a bold, retro-leaning script voice with high visual flavor—prioritizing expressive curves, swashy capitals, and a hand-brushed texture for standout branding and titling.
The design relies on broad curves and tight internal spaces, which strengthens impact at larger sizes but can reduce clarity in small text. Capital letters are especially distinctive and decorative, creating strong word-shapes for initials and short headlines.