Sans Normal Rumoh 3 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, social media, editorial, casual, friendly, lively, informal, humanist, approachability, informality, motion, readability, rounded, soft, handwritten, looped, bouncy.
A slanted, monoline sans with rounded terminals and gently modulated curves that keep the texture smooth and even. Shapes lean consistently forward with a slightly handwritten cadence, showing subtle irregularity in stroke joins and curvature rather than rigid geometry. Counters are open and circular-to-oval, and many letters use simplified, single-storey constructions that read cleanly at text sizes. The overall rhythm is airy and flowing, with soft corners and a light, continuous stroke feel.
Well-suited to brands and products that want an approachable voice, as well as posters, quotes, and social content where a friendly, energetic italic texture helps headlines and short passages feel more human. It can also work for light editorial applications when a casual, personal tone is desired.
The font conveys a warm, conversational tone—more personal than corporate—while staying tidy enough for everyday reading. Its forward slant and rounded forms add energy and approachability, suggesting friendliness and ease rather than formality.
The design appears intended to bridge a clean sans structure with a handwritten italic sensibility, prioritizing warmth, motion, and readability over strict geometric precision. It aims to feel contemporary and informal while maintaining consistent letterforms for comfortable continuous reading.
Capitals are straightforward and uncluttered, while the lowercase introduces more personality through looped forms and curved descenders. Numerals follow the same rounded, slightly calligraphic logic, matching the text’s smooth, informal cadence.