Sans Normal Asgem 2 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, branding, editorial, signage, presentations, clean, modern, friendly, neutral, functional, versatility, clarity, modernity, systematic design, geometric, open apertures, crisp, even color, high legibility.
This typeface is a clean sans with largely geometric construction and smooth, circular curves. Strokes appear consistently weighted, producing an even typographic color and a calm rhythm in text. Counters are generous and apertures stay open, while terminals are simple and unadorned. Proportions feel balanced and contemporary, with straightforward, highly legible letterforms and crisp joins.
It performs well for user interfaces, product pages, and general-purpose digital typography where clarity and steadiness are priorities. The clean shapes also suit brand systems, presentations, and straightforward editorial layouts, and it remains readable for signage-style headlines and labels.
The overall tone is modern and approachable, with a neutral, matter-of-fact voice that stays out of the way of the message. Its rounded geometry lends a friendly, contemporary feel without becoming playful or informal. The effect is clear, dependable, and suited to everyday interface and editorial use.
The design appears intended as a versatile, contemporary workhorse sans: simple geometry, consistent stroke behavior, and open forms optimized for clarity across headlines and continuous text. It aims to feel modern and friendly while maintaining a neutral, professional baseline.
Uppercase forms read cleanly at distance, and the numerals share the same clear, geometric logic for consistency in mixed settings. The design maintains steady spacing and predictable shapes, helping paragraphs look organized and easy to scan.