Sans Normal Ulgev 2 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: ui text, editorial, brand systems, presentations, wayfinding, modern, clean, neutral, friendly, tech, everyday readability, neutral branding, contemporary clarity, system consistency, geometric, open apertures, rounded terminals, even rhythm, crisp.
This typeface presents a clean sans structure with largely geometric construction and smoothly rounded curves. Strokes are fairly even with moderate contrast and crisp, straight-sided verticals paired with circular bowls (notably in O, Q, and 0). Curves join stems with minimal flare, giving letters a polished, contemporary finish; terminals read mostly blunt to softly rounded depending on the stroke direction. Spacing appears balanced and consistent, producing a steady texture in text, while counters stay open and legible in both upper- and lowercase.
It works well for UI and product text where clarity and consistent rhythm are important, and it can also support editorial layouts and presentation decks at larger sizes. Its clean, geometric flavor makes it a solid choice for brand systems that need a contemporary, no-nonsense sans, and it should remain readable in signage and wayfinding where simple forms and open counters help at a distance.
Overall it feels modern, neutral, and approachable—more practical than expressive. The rounded geometry adds a friendly tone without becoming playful, and the steady rhythm gives it a composed, professional voice suitable for contemporary interfaces and branding.
The design intent appears to prioritize clarity and versatility through restrained, geometric letterforms and dependable spacing. It aims to be a general-purpose sans that stays neutral in tone while offering a subtly friendly, modern character.
Numerals appear clear and evenly proportioned, with the 0 closely echoing the uppercase O for a cohesive set. Uppercase forms are straightforward and stable, while lowercase keeps familiar, readable shapes that hold up well in paragraph settings.