Serif Other Atbu 10 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, children’s, branding, playful, retro, whimsical, friendly, chunky, add warmth, signal nostalgia, be humorous, stand out, rounded, soft serif, bouncy, bulbous, cartoony.
A heavy, rounded serif design with soft, blunted terminals and swollen curves that create a cushioned, ink-rich silhouette. Strokes stay largely uniform, with gentle modulation and frequent teardrop-like joins that give counters and apertures a pinched, organic feel. Serifs are present but highly softened and integrated, reading more like melted flares than sharp bracketed details. Proportions are roomy and wide, with a buoyant baseline rhythm and slightly irregular, hand-drawn polish across letters and numerals.
Best suited to display settings where personality is the priority—headline typography, posters, playful branding, packaging, and short-form editorial callouts. It will also work well for kids-oriented materials and retro-inspired visuals, especially when set large with generous spacing.
The overall tone is cheerful and nostalgic, with a cartoon-friendly warmth that feels mid-century inspired and deliberately informal. Its soft corners and rounded serifs keep it approachable, while the chunky weight adds confidence and humor for expressive headlines.
The design appears intended as a characterful display serif that merges classic serif cues with rounded, softened construction for an upbeat, approachable look. Its wide stance and cushioned details suggest it was drawn to be eye-catching and friendly rather than formal or text-oriented.
The font favors large, open shapes and simplified construction, which helps maintain clarity despite the heavy weight. Numerals match the same bubbly massing and rounded corners, supporting cohesive display typography across alphanumerics.