Serif Normal Ugmav 2 is a very light, normal width, high contrast, upright, normal x-height font.
Keywords: editorial, fashion, luxury branding, headlines, invitations, elegant, refined, airy, fashion-forward, classical, luxury tone, editorial clarity, display elegance, modern classic, hairline, didone-like, delicate, crisp, graceful.
A delicate serif with extremely thin hairlines and pronounced contrast, pairing sharp, tapered serifs with smooth, nearly geometric curves. The overall rhythm is calm and open, with generous internal counters and a lightly drawn texture that stays crisp in display sizes. Capitals feel stately and poised, while the lowercase introduces subtle calligraphic nuances (notably in the a, g, y, and t) that add softness without losing precision. Numerals follow the same high-contrast logic, with fine joins and clean, streamlined silhouettes.
Best suited to magazine-style editorial design, fashion and beauty branding, and other high-end applications where large sizes and ample spacing can showcase the hairline detail. It also works well for headlines, pull quotes, titling, and elegant stationery where a refined, high-contrast serif is desired.
The tone is polished and luxurious, conveying a quiet sense of sophistication. Its light touch and high-contrast sparkle suggest editorial elegance and boutique branding rather than utilitarian text work.
The font appears designed to deliver a contemporary take on a classic high-contrast serif look, emphasizing elegance, clarity, and visual sparkle in display typography. Its consistent contrast and restrained detailing suggest an intention to feel premium and timeless while remaining clean and modern in layout.
The design leans on long, fine terminals and carefully controlled stroke modulation, producing a shimmering page color in larger settings. Wide round forms (C, O, Q) and slender verticals create a pronounced light–dark rhythm, and the thin horizontals and diagonals read especially razor-like.