Sans Normal Jamug 15 is a regular weight, very wide, low contrast, upright, normal x-height font.
Keywords: branding, headlines, ui, signage, packaging, modern, clean, friendly, techy, confident, clarity, modernization, approachability, versatility, geometric, rounded, open apertures, large counters, soft terminals.
A geometric sans with broad proportions and generous internal space. Strokes are uniform and smooth, with rounded bowls and softly finished terminals that keep the texture even in longer lines. Circular forms (O, C, G, o, e) feel slightly squarish in their rounding, and counters are large, aiding clarity. The lowercase shows simple, single-storey shapes (notably a and g) and a compact, functional rhythm, while the uppercase maintains a crisp, engineered presence with stable verticals and wide set widths.
Well-suited to brand identities, headlines, and short-to-medium blocks of copy where a modern, roomy sans is desired. The open counters and even stroke weight also make it a practical choice for UI labels, wayfinding, and product or packaging typography that needs to stay clear under varied viewing conditions.
The overall tone is contemporary and approachable, combining a tech-forward cleanliness with soft, friendly curvature. It reads as confident and efficient rather than expressive or decorative, making it feel at home in modern product and brand environments.
Likely designed to deliver a contemporary geometric look that remains readable and welcoming, emphasizing wide, open forms and consistent stroke behavior for dependable everyday use across digital and print applications.
Wide proportions and open shapes create strong legibility at display and interface sizes, while the rounded geometry keeps the impression from becoming austere. The numerals follow the same smooth, uniform construction, matching the letterforms for consistent typographic color.