Sans Superellipse Kula 3 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Miedinger' by Canada Type; 'Tactic Round' and 'Tactic Sans' by Miller Type Foundry; 'Beachwood', 'Hyperspace Race', and 'Hyperspace Race Capsule' by Swell Type; and 'Winner Sans' by sportsfonts (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, esports, futuristic, tech, industrial, sporty, gaming, high impact, sci-fi feel, technical voice, brand display, rounded corners, square forms, extended, geometric, modular.
A heavy, extended sans with a distinctly squared skeleton built from rounded-rectangle and superellipse forms. Strokes are uniformly thick with softened outer corners and frequent horizontal/vertical terminals, producing a compact, modular rhythm. Counters are rectangular and relatively closed, with clear stencil-like apertures in several letters (notably C, S, and E) that emphasize a segmented, engineered feel. The lowercase follows the same squared geometry, with single-storey a and g and short, blocky joins; figures are wide and robust, with the 0 rendered as a rounded rectangle and angular diagonals in 4 and 7.
Best suited for short, high-visibility settings such as headlines, posters, brand marks, product packaging, and on-screen titles where its wide stance and modular forms can dominate the page. It also fits tech and gaming contexts, UI-style graphics, and sports/event branding that benefits from a bold, engineered aesthetic.
The overall tone is assertive and high-impact, reading as modern, synthetic, and machine-made. Its squared curves and segmented apertures evoke sci-fi interfaces, performance branding, and industrial labeling, while the rounded corners keep it approachable rather than sharp or aggressive.
The design appears intended to merge geometric, rounded-square construction with maximal visual weight for strong display impact. The segmented openings in key letters suggest an effort to introduce a technical, futuristic signature while maintaining consistent, easy-to-render shapes across the alphabet and numerals.
Spacing appears generous at display sizes, and the wide proportions amplify presence in headlines. The distinctive notches/interruptions in several glyphs add character but also make the design feel more specialized than neutral, especially in dense text blocks.