Sans Normal Amgor 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'DIN Mittel EF' by Elsner+Flake, 'Fruitos' by Fenotype, 'Interval Sans Pro' by Mostardesign, 'PF DIN Text' and 'PF DIN Text Arabic' by Parachute, and 'Carnova' by Typotheticals (names referenced only for comparison).
Keywords: headlines, ui labels, signage, posters, branding, modern, friendly, clean, confident, approachable, clarity, modern utility, brand presence, legibility, rounded, geometric, open apertures, large counters, even rhythm.
A solid, geometric sans with rounded curves and sturdy, uniform stroke weight. Forms are built from clean circular/elliptical geometry with generous counters and generally open apertures, keeping shapes clear even at heavier weights. Terminals are mostly straight and crisply finished, while round letters (C, G, O, Q) stay smooth and consistent, giving the type a steady, even texture in text. Proportions feel practical and contemporary, with straightforward joins and minimal idiosyncratic details.
This style performs well in headlines, interface labels, navigation, and signage where strong presence and quick recognition matter. It also suits posters and brand wordmarks that need a contemporary, geometric voice with a friendly edge.
The overall tone is contemporary and friendly, projecting clarity and confidence without feeling aggressive. Its rounded geometry and open shapes read as approachable and utilitarian, well-suited to straightforward communication and modern branding.
The design appears intended as a modern, workhorse geometric sans that prioritizes clarity, consistency, and a contemporary feel. The simplified construction and generous interior space suggest an emphasis on legibility and reliable performance across common display and interface contexts.
In the sample text, spacing and letterforms create a strong, dark typographic color that favors short lines and prominent sizes. Numerals match the letterforms in weight and simplicity, supporting a cohesive, no-nonsense look across mixed alphanumeric settings.