Sans Normal Ardan 1 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'AG Royal' by Berthold (names referenced only for comparison).
Keywords: ui text, body text, editorial, signage, presentations, clean, neutral, modern, friendly, readability, clarity, versatility, neutral voice, geometric, monoline, open counters, even rhythm, crisp terminals.
This sans serif has a clean, monoline construction with smooth curves and straight-sided geometry. Uppercase forms read balanced and restrained, with broad, open interiors (notably in C, G, O) and simple, squared-off terminals that keep the texture even. The lowercase shows straightforward, highly legible shapes with open apertures and minimal stroke modulation; ascenders and descenders are neither exaggerated nor compressed, producing a steady paragraph color. Numerals follow the same plainspoken logic, with clear differentiation and uncomplicated silhouettes.
It suits interface copy, documentation, and general body text where consistent readability is the priority. The clear shapes and even texture also make it a good choice for wayfinding, dashboards, and presentation typography that needs to stay crisp at a range of sizes.
The overall tone is modern and neutral with a mild friendliness from its rounded curves and open counters. It feels utilitarian and dependable rather than expressive, aiming for clarity and calm consistency across settings.
The design appears intended as a general-purpose sans serif that prioritizes clarity, neutrality, and consistent spacing over stylistic flourish. Its geometry and open forms suggest a focus on dependable day-to-day typography for both short labels and longer passages.
Stroke joins are clean and uncluttered, and the spacing feels designed for continuous reading, with a stable rhythm in mixed-case text. Round letters stay smooth without becoming overly soft, while straight strokes remain crisp, giving the design a practical, contemporary finish.