Sans Normal Omgiy 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Siro' by Dharma Type, 'Motiva Sans' by Plau, and 'Syke' by The Northern Block (names referenced only for comparison).
Keywords: branding, headlines, posters, signage, packaging, modern, friendly, confident, straightforward, clean, impact, clarity, modernity, approachability, versatility, geometric, rounded, sturdy, open counters, even rhythm.
This typeface is a sturdy sans with geometric underpinnings and generously rounded curves. Strokes are thick and even, with minimal modulation, producing a solid, high-impact texture in text. Terminals are mostly clean and blunt, with soft rounding where curves meet stems, and counters are open and clearly defined. Proportions lean slightly wide with stable, squared-off structure in straight-sided letters, while rounds stay smooth and consistent; numerals are similarly broad and legible with simple, no-nonsense forms.
It performs best where strong visibility and a clean, contemporary impression are needed—such as branding systems, headlines, posters, and signage. The robust letterforms also suit packaging and UI titles where a friendly but assertive tone is desired.
The overall tone is modern and approachable, projecting clarity and confidence without feeling sharp or technical. Its rounded geometry and even color give it a friendly, contemporary voice suited to bold statements and uncomplicated messaging.
The design appears intended to deliver a simple, geometric sans voice with maximum impact and minimal fuss. By combining broad proportions, open counters, and consistent stroke weight, it prioritizes clear recognition and a contemporary, approachable presence in display and short-text settings.
In the sample text, the heavy weight creates a dense, even typographic color that holds together well at display sizes. Curved letters maintain smooth continuity, and joins and apertures stay clear, helping readability despite the strong stroke weight.