Sans Normal Pymez 10 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Hando' and 'Hando Soft' by Eko Bimantara (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, approachable, playful, modern, clean, soften impact, high visibility, friendly branding, clean display, rounded, soft terminals, compact, even color, sturdy.
A heavy, rounded sans with soft, fully blunted terminals and smooth joins that keep edges from feeling sharp. Curves are broad and geometric, with consistent stroke thickness and a compact, efficient fit that reads clearly at display and headline sizes. Counters are relatively tight, apertures are modest, and the overall rhythm is even, producing a dense, steady texture across lines of text.
Best suited to headlines, short copy, and brand moments where a bold, welcoming tone is desired—such as packaging, posters, retail signage, and app or web UI headers. The compact, even texture also works for subheads and callouts, though the tight counters suggest giving body text a bit of extra size or spacing for comfort.
The rounded geometry and cushioned endings give the face a warm, friendly voice with a subtly playful, contemporary feel. Its strong presence and simplified shapes keep it confident and practical rather than delicate or formal.
The design appears intended to deliver a strong, contemporary sans voice while softening the impact through rounded terminals and geometric curves. It prioritizes clarity and visual friendliness, creating an easy-to-use display workhorse with a modern, approachable personality.
Uppercase forms lean toward geometric construction (notably the round letters), while lowercase shapes stay straightforward and highly legible, with simple single-storey forms where applicable. Numerals are similarly rounded and robust, matching the letterforms’ soft-cornered, high-ink footprint.