Serif Normal Veluv 3 is a light, normal width, high contrast, upright, normal x-height font.
Keywords: editorial, magazines, book text, headlines, branding, elegant, refined, classic, fashion, refinement, editorial tone, classical polish, print elegance, hairline serifs, sharp terminals, bracketed serifs, calligraphic, open counters.
This typeface presents a refined serif structure with strong thick–thin modulation and crisp, finely tapered serifs. Stems are relatively slim, while curved strokes broaden gracefully, producing a polished, high-contrast rhythm in both capitals and lowercase. The serifs are delicate and generally bracketed, with sharp, clean terminals and smooth joins that keep the letterforms poised rather than heavy. Proportions feel traditional and balanced, with open counters and a measured, bookish spacing that reads evenly in text while still showing a sculpted, display-worthy silhouette in larger sizes.
Well suited to magazine typography, book interiors, and long-form editorial settings where a refined serif texture is desired. It also performs convincingly for headlines, pull quotes, and sophisticated branding applications that benefit from high-contrast elegance.
The overall tone is elegant and composed, with a distinctly editorial sensibility. Its high-contrast detailing and fine finishing convey luxury and formality, lending a calm, cultivated voice that suits premium and literary contexts.
The design appears intended to deliver a contemporary take on a classic, high-contrast text serif: readable and steady in paragraph settings, yet visually elevated enough for display moments. Its fine serifs and controlled modulation suggest a focus on polished print-like aesthetics and a premium typographic voice.
The glyphs show consistent modulation and careful curve control, especially in rounded forms and diagonals, giving the design a disciplined, classical cadence. Numerals appear similarly refined, with slender joins and pronounced contrast that aligns well with the uppercase and lowercase texture.