Serif Normal Pokay 10 is a bold, wide, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, book covers, posters, branding, authoritative, traditional, formal, stately, heritage tone, strong presence, editorial clarity, classic voice, bracketed, ball terminals, flared, ink-trap feel, sculpted.
A robust serif with strongly bracketed serifs, pronounced thick–thin modulation, and compact interior counters that read dark on the page. The letterforms show subtly flared stroke endings and occasional ball-like terminals, giving a carved, calligraphic finish rather than a purely mechanical one. Uppercase proportions are broad and steady, while the lowercase has a sturdy texture with moderate apertures and a slightly irregular, inked edge impression in some joins and terminals. Figures appear lining and weighty, matching the capitals with firm vertical stress and clear serifed structure.
This font works well for editorial headlines, book covers, and display settings where a confident, traditional serif voice is desired. It can also support branding and packaging that benefits from a classic, established tone, particularly when set with generous leading or at sizes where the serif detail can breathe.
The overall tone is authoritative and traditional, with an old-style gravity suited to classic publishing. Its dark color and sculpted details feel institutional and confident, leaning toward a bookish, historical mood rather than a minimalist or contemporary one.
The design appears intended to deliver a classic text-serif foundation with extra weight and contrast for strong presence in modern layouts. Its sculpted terminals and bracketed serifs suggest an aim to evoke heritage and credibility while remaining legible in prominent, attention-getting sizes.
In longer text, the dense stroke weight and tight counters create a strong page presence and a slightly compact rhythm, especially in letters like a, e, s, and g. The italics are not shown; the samples suggest the design is optimized for impactful roman settings where contrast and serif articulation are part of the voice.