Sans Superellipse Pekoh 7 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'ATF Alternate Gothic' by ATF Collection, 'Dexa Pro' by Artegra, and 'European Sans Pro' and 'European Soft Pro' by Bülent Yüksel (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, confident, playful, retro, friendly, impact, compactness, clarity, friendliness, display, blocky, rounded, compact, high impact, soft corners.
A compact, heavy sans with rounded-rectangle construction and softened corners throughout. Strokes stay broadly uniform, producing dense color and strong silhouette clarity, with counters kept relatively tight in letters like B, P, and e. Curves in C, G, O, and S read as squared-off superellipses rather than true circles, while diagonals in A, K, V, W, X, and Y are stout and stable. Terminals tend to be blunt, and the overall spacing feels tight, favoring punchy word shapes over airy texture.
Best suited to headlines and short bursts of text where maximum impact is needed—posters, signage, packaging, and bold brand marks. It can also work for UI labels or section headers when a compact, high-contrast (in size) typographic voice is desired, though the tight counters suggest avoiding very small sizes for long reading.
The font projects a bold, assertive tone with a friendly, approachable edge from its rounded geometry. Its compact proportions and blocky forms evoke a retro, poster-like energy that feels spirited and slightly playful rather than formal.
The design appears intended to deliver strong visibility in a compact footprint, combining sturdy, uniform strokes with rounded-rectangle curves for a friendly, contemporary take on classic poster sans shapes. The consistent, simplified geometry prioritizes quick recognition and bold texture over delicate detail.
Distinctive details include a sturdy, utilitarian G with a clear horizontal bar, a compact g with a single-storey feel, and numerals with strong, simplified silhouettes—especially the squared 0 and the broad, stacked curves in 3 and 8. At larger sizes the rounded corners and superellipse curves become a key part of its character, giving headlines a soft-but-strong presence.