Sans Normal Abdug 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Sans Atwic Modern' by Caron twice; 'Catesque' by Gumpita Rahayu; 'Tenorite' by Microsoft Corporation; 'Chronica Pro', 'Filson Pro', and 'Interval Next' by Mostardesign; and 'Amsi Pro AKS' by Stawix (names referenced only for comparison).
Keywords: ui text, editorial, branding, presentations, signage, modern, clean, friendly, dynamic, neutral, readability, emphasis, contemporary, versatility, clarity, humanist, oblique, open apertures, rounded, airy.
A slanted sans with smooth, rounded curves and consistent, low-contrast strokes. Proportions are balanced and relatively open, with generous counters and clear, simple construction in both capitals and lowercase. The italic angle reads as an oblique, keeping forms largely upright in structure while leaning forward for motion; terminals are clean and mostly blunt, with gently softened joins. Numerals follow the same rounded, steady rhythm, with straightforward shapes and even texture across a line of text.
Works well for user interfaces, product copy, and editorial settings where a clean italic voice is needed for emphasis or a secondary typographic layer. It can also support brand systems, presentations, and lightweight signage when a contemporary, unobtrusive slanted sans is desired.
The overall tone is modern and approachable, with a calm, contemporary neutrality. The forward slant adds energy and a sense of momentum without becoming expressive or calligraphic, making it feel professional but not rigid.
Likely intended as a practical italic companion for everyday typography: readable, even-textured, and visually neutral, while the forward lean provides subtle dynamism for emphasis and tone.
Spacing appears even and text color stays smooth at paragraph sizes, suggesting a design tuned for continuous reading rather than display-only use. Round letters (like O/C/G) and bowls (like b/d/p) feel especially cohesive, reinforcing a soft, friendly geometry.