Sans Normal Liruh 10 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Halcom' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, bold, energetic, confident, sporty, modern, impact, attention, momentum, modernity, clarity, oblique, geometric, rounded, blocky, compact.
A very heavy oblique sans with smooth, rounded curves and broad, simplified counters. Strokes remain largely uniform, producing a sturdy, low-contrast texture, while the italic slant adds forward momentum. Proportions feel compact and efficient, with squared-off terminals and slightly softened corners that keep the forms friendly rather than rigid. Uppercase shapes are broad and stable (notably the rounded bowls in B, D, O), while lowercase keeps a straightforward, single-storey construction where applicable and maintains clear, bold silhouettes at display sizes.
Best suited for headlines, short promotional copy, and bold typographic lockups where a strong italic voice is desirable. It works well for branding in energetic contexts (sports, events, entertainment) and for packaging or signage that needs quick recognition and strong contrast against a background.
The overall tone is assertive and high-impact, with a dynamic, forward-leaning energy that reads as contemporary and action-oriented. Its weight and slant convey urgency and confidence, making it feel suited to attention-grabbing statements rather than quiet, editorial nuance.
The design appears intended to deliver maximum impact in a compact, modern sans style while maintaining approachable rounded geometry. The oblique angle and simplified letterforms prioritize immediacy and legibility at large sizes, aiming for a confident, contemporary display presence.
The heavy weight creates tight internal spaces in letters like a, e, s, and 8, which increases punch but suggests careful sizing for small text. Figures are bold and rounded with clear, poster-like presence, matching the uppercase in visual density and rhythm.