Sans Superellipse Pogay 3 is a bold, very narrow, low contrast, upright, normal x-height font visually similar to 'Frosh' by TypeClassHeroes (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, logos, condensed, industrial, utilitarian, punchy, poster-ready, space-saving, impact, modern signage, brand voice, tall, compact, rectilinear, rounded corners, closed apertures.
A tall, tightly set sans with compact proportions and a strongly vertical stance. Strokes are uniformly heavy with minimal modulation, and curves are built from rounded-rectangle geometry that keeps counters boxy and controlled. The drawing favors straight sides and flattened bowls, with short crossbars and truncated terminals that reinforce a compact, engineered rhythm. Openings tend to be tight, producing dense interior spaces and a high-impact silhouette at display sizes.
Best suited to short-to-medium display text where space is limited and impact is needed, such as headlines, posters, wayfinding, and packaging callouts. It can also work for logo wordmarks or brand lockups that benefit from a tall, compressed presence, while longer reading passages may feel dense due to tight apertures and compact counters.
The tone feels modern and workmanlike, with an industrial directness that reads as efficient and no-nonsense. Its compressed build gives it urgency and presence, making it feel assertive and slightly retro in a signage-and-headlines way rather than delicate or expressive.
The design appears intended to deliver maximum presence in minimal horizontal space, using a consistent rounded-rect geometry to keep forms sturdy and visually uniform. It prioritizes clarity of silhouette and a strong vertical rhythm for confident display typography.
The uppercase set looks especially strong as a vertical texture, while the lowercase maintains the same condensed logic with simplified, sturdy forms. Numerals follow the same tall, compact construction, matching the overall rhythm for cohesive titling and labeling.