Slab Contrasted Suru 2 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Lagom' by Fenotype, 'Gold' by FontMesa, 'Chiavettieri' by Kostic, 'Hernández Niu' by Latinotype, and 'Gintona Slab' by Sudtipos (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, book covers, confident, retro, hearty, friendly, editorial, impact, readability, warmth, heritage feel, display strength, bracketed, rounded, chunky, soft corners, ink-trap feel.
A heavy, wide slab serif with compact, blocky proportions and strongly bracketed slabs. Strokes show noticeable modulation, with thick verticals and slightly lighter joins and curves, giving counters a generous, open feel. Terminals and inner corners lean rounded and softened, producing an ink-trap-like bite in places (notably in curves and joints) that improves clarity at bold sizes. The lowercase is sturdy and readable, with a single-storey a and g, short-to-moderate extenders, and a consistent, energetic rhythm across text.
Best suited to headlines, posters, signage, and other display settings where strong typographic presence is needed. It also works well for packaging and brand marks that want a sturdy, trustworthy tone, and for book or magazine covers where a classic slab-serif voice can carry at larger sizes.
The overall tone is bold and assured with a warm, slightly vintage voice. Its softened slabs and rounded joins keep the weight from feeling rigid, making it come across as approachable and dependable rather than severe. The look suggests classic print and display typography with a contemporary, friendly polish.
The design appears intended to deliver maximum impact with a readable, friendly slab-serif structure. By combining wide proportions, bracketed slabs, and softened joints, it aims to balance bold authority with approachability for attention-grabbing editorial and branding typography.
In the sample text, the dense color creates strong emphasis and tight word shapes, while the wide set and open counters help prevent the line from collapsing into a solid block. Numerals are robust and clearly differentiated, matching the letterforms’ sturdy, editorial character.