Sans Normal Wumum 7 is a regular weight, wide, low contrast, upright, tall x-height font visually similar to 'FM Bolyar Sans Pro' by The Fontmaker (names referenced only for comparison).
Keywords: ui labels, branding, packaging, posters, children’s, friendly, casual, approachable, playful, soft, approachability, readability, modern warmth, informal voice, simplicity, rounded, open apertures, monoline, smooth terminals, humanist.
A rounded, monoline sans with soft corners and gently irregular, humanist shaping. Curves are built from broad, almost circular bowls and open apertures, while joins and terminals stay smooth and slightly blunted rather than sharp. Proportions feel roomy with generous counters and a steady stroke, and the lowercase shows a prominent x-height that keeps words visually dense and readable. Overall rhythm is relaxed, with subtle variation in letter widths that adds an informal, hand-drawn steadiness without looking like a script.
Well-suited to friendly branding, packaging, and poster headlines where a soft, approachable voice is desired. The large x-height and open counters also support short-to-medium UI text such as labels, navigation, and in-app messaging, and it can work for educational or children-oriented materials that benefit from rounded, non-intimidating letterforms.
The font communicates a warm, easygoing tone—more conversational than corporate. Its rounded forms and soft terminals give it a welcoming, kid-friendly feel, while the clean construction keeps it modern and straightforward rather than gimmicky.
Likely designed to deliver a modern, accessible sans with rounded construction and a gentle personality, balancing clean readability with a casual, human touch. The consistent stroke and open shapes suggest an emphasis on clarity, while the softened corners and slightly relaxed proportions aim to keep the tone welcoming and informal.
Round letters (C, O, Q, G) emphasize smooth geometry, and the numerals follow the same softened, open style for consistent texture in mixed text. The design avoids stark contrast or sharp corners, which helps it hold a calm, unobtrusive color in paragraphs while still feeling distinctive in headings.