Sans Normal Hubig 3 is a light, normal width, monoline, upright, short x-height font.
Keywords: ui text, branding, editorial, signage, packaging, clean, friendly, modern, approachable, calm, clarity, neutrality, approachability, versatility, modernity, rounded, open counters, soft terminals, airy spacing, geometric.
This typeface is a clean sans with a consistent, even stroke and generously rounded curves. Forms lean toward geometric construction (notably in O/C/G and the numerals), while retaining a slightly human warmth through softened terminals and subtle curvature in diagonals. Proportions are compact in the lowercase, with small, simple bowls and open apertures that keep letters like c, e, and s clear at text sizes. Spacing feels steady and uncluttered, and the overall rhythm is smooth, with crisp joins and minimal contrast between verticals, horizontals, and curves.
It performs well in interface and product contexts where clarity and an unobtrusive voice are important, and it can also support branding and packaging that benefit from a friendly, contemporary sans. The open shapes and steady spacing make it suitable for short paragraphs, captions, and functional signage, especially when a clean geometric impression is desired.
The overall tone is modern and approachable, with a calm, easygoing character. Rounded geometry and clean detailing create a friendly, contemporary feel that suits straightforward communication without looking overly technical or severe.
The design appears intended to provide a neutral, modern sans with softened geometry—balancing simple circular construction with approachable detailing for comfortable everyday reading and versatile display use.
Distinctive details include a single-storey a and g, a clean, circular 0, and numerals that echo the rounded logic of the uppercase. The Q shows a simple, legible tail treatment, and the lowercase has a compact, tidy silhouette that stays consistent across words in running text.