Sans Normal Jarid 18 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Quantum Devanagari', 'Quantum Hebrew', and 'Quantum Latin' by Indian Type Foundry and 'Organetto' by Latinotype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, tech ui, techy, futuristic, sporty, confident, clean, impact, modernity, clarity, sleekness, rounded, geometric, extended, smooth, compact apertures.
A heavy, extended sans with rounded geometry and smooth, continuous curves. Strokes are monolinear with softened terminals, and many joins resolve into broad, curved transitions that keep counters open but slightly compressed. The uppercase shows wide, stable proportions with circular O/Q forms and a flat, extended rhythm; the lowercase follows suit with rounded bowls and a simple, modern structure. Numerals are similarly wide and clean, with closed, oval counters and minimal internal detailing for a solid, high-impact texture.
Best suited for headlines, display typography, and short bursts of text where width and weight can create presence—such as posters, packaging, brand marks, esports/sports graphics, and tech-facing UI moments like hero banners or product naming. It can also work for signage where large sizes benefit from its clean, rounded construction.
The overall tone is modern and engineered, with a sleek, forward-leaning feel that reads as tech-oriented and sporty rather than friendly or handwritten. Its wide stance and rounded forms convey confidence and a streamlined, contemporary personality suited to bold statements.
The design appears intended to deliver a contemporary, high-impact voice through wide proportions and rounded, geometric construction, prioritizing clarity and a sleek silhouette for branding and display use.
Curves dominate the design, giving letters like S, C, O, and G a smooth, aerodynamic presence, while diagonals in A, K, V, W, X, Y, and Z stay crisp and purposeful. The generous width creates strong horizontal momentum, and the heavy color produces a dense typographic block in longer text, favoring impact over subtlety.