Slab Contrasted Onti 7 is a bold, narrow, medium contrast, upright, tall x-height font.
Keywords: posters, headlines, branding, signage, packaging, industrial, western, poster, vintage, sturdy, impact, compactness, display, heritage, bracketed, square serif, condensed, high-contrast, blocky.
A condensed slab-serif with heavy, square-ended serifs and visibly bracketed joins that create a chunky, carved look. Stems are bold and predominantly vertical, with tighter sidebearings and a compact horizontal rhythm that makes words feel dense. Contrast is noticeable, especially where thin connecting strokes meet broad verticals, while counters stay relatively open for the width. The lowercase has a tall presence with long ascenders/descenders and a narrow, upright stance; figures are similarly compact and sturdy.
Best used for display typography where strong structure and compact width are advantages: posters, headlines, labels, packaging, and bold branding systems. It can also work for short pull quotes or section headers when you want a dense, assertive texture, but it’s less suited to long-form body copy due to its weight and tight rhythm.
The overall tone is tough and workmanlike, with a vintage display energy that reads as industrial and slightly Western. Its dense texture and emphatic slabs give it a confident, no-nonsense voice suited to attention-grabbing settings rather than delicate reading.
The design appears intended to deliver maximum impact in a narrow footprint, combining classic slab-serif solidity with a high-contrast, display-driven texture. It prioritizes bold presence and a distinctive baseline/capline rhythm for titles and branding that need to feel durable and emphatic.
The capitals feel formal and architectural, while the lowercase adds a more editorial flavor through its tall proportions and strong vertical stress. The heavy slabs create pronounced baselines and caplines, which can produce a striking stripe effect in tightly set text.