Sans Normal Noriv 11 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, assertive, modern, playful, friendly, sporty, impact, clarity, modernity, approachability, geometric, rounded, blocky, punchy, clean.
A heavy, geometric sans with broad proportions and strongly simplified letterforms. Strokes are uniform and dense, with round counters and smooth curves that stay consistent across uppercase, lowercase, and numerals. Terminals are clean and mostly straight-cut, and joins are tight, producing compact interior spaces that read as solid and weighty. The lowercase has a single-storey a and g, circular o-forms, and a sturdy, even rhythm suited to short bursts of text.
Works best for headlines, short statements, and large-scale typography where impact and clarity are priorities. Suitable for branding systems, packaging, retail signage, and promotional graphics that need a bold, modern sans with a friendly edge. It can also serve as a strong UI or navigation accent type when used sparingly at larger sizes.
The overall tone is bold and confident, with a friendly, contemporary feel driven by rounded geometry and large, simple shapes. It reads as energetic and attention-getting rather than delicate or formal, giving headlines a punchy, upbeat character.
The design appears intended to deliver maximum visual impact with minimal stylistic complexity: a straightforward geometric construction, consistent stroke weight, and wide set that emphasize legibility at display sizes. It aims to feel contemporary and approachable while remaining strong enough for branding and promotional typography.
At display sizes the letterforms look cohesive and strongly branded; in longer passages the tight counters and heavy color can create a dense texture, especially in combinations with many rounded letters. Numerals are robust and clear, matching the same geometric construction and weight as the alphabet.