Script Howo 7 is a bold, wide, low contrast, italic, short x-height font.
Keywords: logos, packaging, headlines, invitations, signage, elegant, vintage, playful, friendly, confident, branding, decorative impact, cursive flow, sign lettering, celebratory tone, swashy, looped, rounded, connected, brushy.
A flowing, right-leaning script with thick, rounded strokes and a smooth, brushlike build. Letterforms connect readily in lowercase, with generous entry and exit strokes that create a continuous baseline rhythm. Uppercase characters are more ornate, featuring prominent loops and soft terminals that read as swashes without becoming overly intricate. Counters are compact and the overall texture is dark and even, emphasizing silhouette and momentum over fine stroke modulation.
It works best for short-to-medium display settings where the swashy capitals and connected rhythm can be appreciated—such as logos, product packaging, café/retail signage, greeting cards, and invitation headlines. In longer passages, it benefits from larger sizes and generous line spacing to keep the lively joins and loops clear.
The font feels personable and upbeat while still carrying a dressy, old-fashioned charm. Its looping capitals and confident slant evoke classic sign lettering and celebratory stationery, giving text a warm, welcoming tone with a hint of nostalgia.
The design appears intended to deliver a bold, brush-script look that blends decorative capitals with a smooth, connected lowercase for impactful, stylish wording. Its emphasis on rounded terminals, continuous joins, and memorable swashes suggests a focus on expressive branding and festive, personable messaging.
Spacing appears intentionally tight in running text to maintain connection and cursive flow, with particularly distinctive, decorative capitals that can dominate at small sizes. Numerals follow the same rounded, handwritten logic and sit comfortably alongside the letters, supporting casual display use.