Bubble Pume 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Knicknack' by Great Scott and 'Hook Eyes' by HIRO.std (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids, stickers, playful, friendly, cartoonish, bouncy, cheerful, playfulness, approachability, handmade, impact, rounded, soft, puffy, chunky, inked.
A heavy, rounded display face with softly inflated, blobby silhouettes and minimal internal counters. Strokes keep a mostly even thickness while edges remain irregular and slightly wavy, giving the letters a hand-shaped, organic feel rather than geometric precision. Terminals are fully rounded, joins are bulbous, and spacing reads roomy due to the wide black shapes and compact apertures. Uppercase and lowercase share a consistent soft-volume logic, with simple, sturdy numeral forms that match the same puffy rhythm.
Works well for short, high-impact copy such as headlines, posters, product packaging, stickers, and social graphics. It also suits children’s materials, casual event promos, and branding that aims for friendliness and humor. Use larger sizes and generous tracking/leading to maintain legibility.
The overall tone is lighthearted and approachable, with a buoyant, comic energy. Its squishy forms feel kid-friendly and informal, leaning toward fun packaging and playful headlines rather than seriousness or restraint.
The design appears intended to deliver a bold, bubbly voice with a handmade, irregular finish—prioritizing personality and softness over typographic neutrality. It aims to feel approachable and fun while still reading clearly in display settings.
Because many counters are small and some shapes are intentionally uneven, clarity can drop at smaller sizes or in dense paragraphs. The font is at its best when given scale and breathing room, where the lively wobble and rounded massing become a feature rather than visual noise.