Script Imdam 7 is a regular weight, narrow, medium contrast, italic, short x-height font.
Keywords: invitations, greeting cards, branding, packaging, posters, playful, friendly, casual, whimsical, lively, handwritten warmth, approachability, expressive display, casual elegance, rounded, calligraphic, loopy, bouncy, organic.
A casual script with a hand-drawn, calligraphic feel, built from smooth, rounded strokes and gently swelling curves. Letterforms lean forward and show lively baseline movement, with looped ascenders/descenders and soft terminal flicks that mimic a pen’s lift. Strokes keep a consistent rhythm while allowing small irregularities that read as intentional handwriting, and counters stay open enough for clarity in short text. Capitals are larger and more decorative, with simplified flourishes that frame words without becoming overly ornate.
Works well for invitations, greeting cards, packaging, and lifestyle branding where an informal, human touch is desired. It’s best suited to headlines, short sentences, and highlight text, and can also support logos or labels when set with comfortable spacing.
The overall tone is warm and personable, with a lighthearted, conversational energy. Its bouncy curves and looped forms suggest charm and approachability, leaning more whimsical than formal while still feeling polished enough for display use.
The design appears intended to deliver a friendly handwritten voice with controlled, repeatable forms—capturing the spontaneity of pen script while maintaining consistency for setting words and short passages.
Numerals and punctuation match the same handwritten logic, using rounded forms and gentle entry/exit strokes so mixed text feels cohesive. The texture stays relatively even across lines, but the most expressive shapes appear in capitals and letters with loops (such as g, y, and f), which adds personality and movement.