Sans Contrasted Hamu 3 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Mega' by Blaze Type, 'FF Beekman Square' by FontFont, 'Muller Next' by Fontfabric, 'Loft' by Monotype, and 'Moai Variable' by Unio Creative Solutions (names referenced only for comparison).
Keywords: headlines, posters, logos, game ui, packaging, techno, industrial, futuristic, arcade, heavy, impact, display, sci-fi tone, branding, ui labeling, rounded corners, ink-trap cuts, stencil-like, blocky, compact counters.
A squat, block-built sans with softened corners and large, rectangular silhouettes. Strokes are heavy and mostly uniform, with deliberate cut-ins and notch-like terminals that create a semi-stenciled, ink-trap effect in joins and bowls. Counters are compact and often appear as narrow slots, giving the face a dense, machined texture. Curves are simplified into rounded rectangles, and diagonals (V/W/Y/Z) are chunky and blunt, prioritizing mass and stability over sharpness.
Best suited for high-impact display settings such as headlines, posters, branding marks, and entertainment or tech-forward graphics. It can work well for game UI labels and short interface headings where a bold, futuristic voice is desired, and for packaging or signage that benefits from a sturdy, industrial look.
The overall tone feels engineered and game-like, combining a retro digital attitude with a rugged, industrial presence. Its notched detailing reads as functional and technical, suggesting hardware, sci‑fi interfaces, and bold display systems rather than everyday text.
The design appears intended to deliver maximum presence with a distinctive notched construction, blending rounded-rectangle geometry with purposeful cutaways for a synthetic, techno identity. It prioritizes recognizability and texture in large-scale typography over long-form readability.
Spacing and rhythm are driven by wide, modular forms that maintain strong horizontal emphasis. The distinctive interior cutouts and stepped terminals become a key identifying feature at larger sizes, while they can visually close up when set small or tightly tracked.