Sans Normal Okbus 3 is a bold, normal width, low contrast, upright, tall x-height font visually similar to 'Epoca Pro' by Hoftype, 'Brignell Square' by IB TYPE Inc., and 'LFT Etica' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, friendly, confident, clean, straightforward, impact, clarity, modernity, versatility, approachability, geometric, rounded, compact, dense, sturdy.
This sans presents sturdy, geometric letterforms with smooth curves and mostly monolinear strokes. Counters are fairly open for the weight, while joins and terminals stay clean and direct, producing a solid, compact texture in text. Uppercase forms read broad and stable with round bowls (B, C, D, O) and a simple, functional construction, while the lowercase keeps a clear, contemporary skeleton with a two-storey “g” and straightforward, minimally articulated terminals. Numerals are wide and heavy with large interior shapes, matching the overall even, high-impact rhythm.
This font performs best in display contexts such as headlines, posters, brand marks, packaging, and wayfinding where strong presence and quick recognition are priorities. It can also work for short blocks of copy or UI labels when a firm, contemporary tone is desired, especially at medium-to-large sizes.
The overall tone is modern and approachable, combining a friendly roundness with a no-nonsense, confident presence. It feels contemporary and utilitarian rather than expressive, making it well-suited to direct messaging where clarity and punch matter.
The design appears intended to deliver a robust, contemporary sans voice with geometric simplicity and friendly round forms, prioritizing impact and legibility in prominent settings. Its consistent construction and restrained detailing suggest a versatile workhorse for modern communication.
Spacing in the sample text creates a dense, emphatic voice; the rounded curves and open bowls help prevent the heavy weight from feeling muddy at larger sizes. The design reads especially cohesive across mixed-case settings, where the lowercase maintains strong clarity and consistent color.