Sans Normal Jogan 10 is a bold, wide, high contrast, italic, normal x-height font visually similar to 'Ricardo' by Bureau Roffa, 'Brendiva' by Digitype Studio, and 'Agile Sans' by Fenotype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logotypes, dynamic, sporty, punchy, confident, modern, motion, impact, distinctiveness, branding, oblique, geometric, compact counters, tight spacing, sharp terminals.
A slanted, heavy sans with geometric construction and compact inner counters. Curves are round and smooth, while many terminals cut off sharply on an angle, creating a crisp, forward-leaning rhythm. The design shows clear contrast between thick main strokes and finer internal cuts/notches, especially visible in characters like Q, W, and z, giving the forms a sculpted, high-energy texture. Uppercase shapes read sturdy and compact, while the lowercase follows with similarly dense proportions and simplified, single-storey-style forms where applicable.
Best suited for display settings where momentum and emphasis are desirable—headlines, posters, campaign graphics, and brand marks. The dense color and angled terminals help it hold up in bold, short-to-medium text runs such as packaging callouts, section headers, and promotional copy, especially when paired with simpler supporting text.
The overall tone is energetic and assertive, with an aerodynamic, fast-moving feel driven by the oblique stance and angular finishing. It comes across as contemporary and performance-oriented, leaning more toward impact and attitude than neutrality.
The design appears intended to deliver a contemporary, high-impact sans with a built-in sense of motion. Its angled cuts and sculpted details aim to make familiar geometric shapes feel faster and more distinctive, providing strong recognition in branding and headline applications.
Distinctive internal slashes and cut-ins appear in multiple glyphs (notably Q and some diagonals), adding a recognizable signature detail. Numerals are heavy and clean with strong silhouettes; some figures show stylized diagonal slicing that reinforces the forward motion. In the sample text, the weight and slant create a strong gray value and a compact, headline-like texture.