Sans Superellipse Kidu 1 is a bold, wide, low contrast, italic, normal x-height font.
Keywords: sports branding, tech branding, headlines, posters, ui labels, futuristic, sporty, technical, dynamic, sleek, modernization, speed cue, geometric cohesion, display impact, rounded corners, oblique slant, compact apertures, squared curves, streamlined.
A slanted sans built from squared-off curves and rounded-rectangle geometry, with consistently softened corners and a sturdy, uniform stroke. Bowls and counters tend toward superelliptical shapes, giving round letters a “squircle” feel rather than pure circles. Terminals are clean and often horizontal or gently angled, with tight apertures and compact interior spaces that keep the silhouette dense. The overall rhythm is forward-leaning and streamlined, and the numerals echo the same rounded-rectangular construction for a cohesive set.
This font suits athletic identities, esports and racing aesthetics, and technology branding where a fast, modern voice is needed. It performs especially well in headlines, short display copy, packaging callouts, and interface labels that benefit from a compact, streamlined texture. For longer text, it’s best used at comfortable sizes where the tight apertures and dense counters remain clear.
The tone is modern and energetic, with a distinctly engineered, performance-oriented feel. Its oblique stance and squared curves suggest speed and precision, reading as contemporary and tech-forward rather than casual or traditional.
The design appears intended to deliver a contemporary, high-performance look by combining oblique motion cues with rounded-rectangular, geometric letterforms. The consistent stroke weight and softened corners aim for a balance of toughness and polish, emphasizing clarity and impact in display settings.
Uppercase forms maintain a stable, geometric presence while lowercase shapes stay compact and controlled, helping the design feel uniform across mixed-case settings. Diagonals and joins are handled crisply, reinforcing the font’s “machined” character and giving headings a confident, assertive color on the page.