Sans Contrasted Wiwo 3 is a bold, narrow, high contrast, italic, normal x-height font.
Keywords: headlines, posters, sports branding, promotions, packaging, dynamic, sporty, urgent, modern, confident, impact, speed, attention, compactness, modernity, forward-leaning, condensed, angular, crisp, energetic.
A compact, forward-leaning typeface with strong stroke contrast and tightly controlled spacing. Letterforms are built from crisp, tapered strokes and sharp terminals that create a fast rhythm, with narrow proportions and a slightly compressed footprint. Curves are smooth but pulled into slanted, aerodynamic shapes, while counters stay relatively open for a condensed design. Numerals follow the same angled logic, with bold vertical emphasis and clean, simplified joins.
Best suited for headlines, display typography, and brand moments where a condensed, fast-paced voice is desirable—such as sports and fitness branding, promotional materials, and bold packaging callouts. It can also work for short subheads or pull quotes when you want emphasis without taking up much horizontal space.
The overall tone is energetic and assertive, suggesting speed and momentum. Its slanted posture and sharp detailing give it a competitive, performance-oriented feel that reads as contemporary and attention-grabbing rather than formal or leisurely.
The design appears intended to deliver maximum punch in a compact width while projecting motion and intensity. By combining a slanted stance with pronounced contrast and sharp terminals, it aims for high visibility and a modern, performance-driven personality in display settings.
Diagonal stress is consistent across uppercase and lowercase, and the contrast is used to accentuate directionality—thicker downstrokes paired with fine connecting strokes. The silhouette stays clean and uncluttered, favoring sharp cuts over decorative finishing, which helps it maintain impact in short lines and large sizes.