Sans Normal Konar 13 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Pelago' by Adobe, 'Knedle' by Sudetype, 'Gloriola' and 'Tabac Sans' by Suitcase Type Foundry, and 'Plusquam Sans' by Typolis (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, sportswear, modern, sporty, confident, energetic, friendly, emphasis, momentum, impact, clarity, approachability, rounded, oblique, compact, smooth, clean.
A heavy, right-slanted sans with smooth, rounded strokes and low apparent contrast. Curves are generous and broadly circular (notably in O, C, G, and 0), while terminals read clean and blunt rather than sharp. Uppercase forms are compact and sturdy with wide bowls and minimal modulation; the lowercase follows a similarly robust, simplified construction with a single-storey a and g and a rounded, open e. Figures are large and prominent, with a notably round 8 and a simple, readable 1.
Best suited to attention-driven settings such as headlines, campaign graphics, and brand marks where a strong, forward-leaning voice is desirable. It also works well for packaging and promotional materials that benefit from a compact, high-impact typographic color, and for sporty or tech-adjacent identities that want a friendly but forceful presence.
The overall tone is modern and energetic, with a sporty forward-lean that feels assertive without becoming aggressive. Rounded shapes keep the voice friendly and approachable, while the dense weight and compact proportions project confidence and impact.
The design appears intended to deliver a contemporary, italicized sans for high-impact communication—combining rounded geometry with a consistent slant to create speed and emphasis while preserving an approachable, clean silhouette.
The slant is consistent across capitals, lowercase, and numerals, giving lines of text strong directional momentum. Counters remain open enough for clarity at display sizes, and the overall rhythm is tight and cohesive, making the texture look solid and uniform in paragraphs and headlines.