Sans Normal Kural 4 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Newhouse DT' by DTP Types, 'Helvetica Now' by Monotype, 'Glimp' by OneSevenPointFive, 'Reyhan' by Plantype, and 'Crique Grotesk' by Stawix (names referenced only for comparison).
Keywords: headlines, branding, posters, advertising, packaging, modern, dynamic, sporty, assertive, clean, impact, speed, modernity, clarity, emphasis, oblique, geometric, rounded, crisp, compact.
A heavy, oblique sans with clean, geometric construction and rounded curves. Strokes stay largely uniform, with smooth bowls and circular counters in letters like O and Q, paired with crisp terminals and angled joins that keep the texture sharp. The slant is consistent across uppercase, lowercase, and figures, creating a forward-leaning rhythm, while spacing feels relatively open for a sturdy weight, helping forms remain distinct at display sizes.
Best suited to headlines, branding, and promotional design where a strong, energetic voice is needed. It also works well for short blocks of emphasized text—taglines, callouts, product names, and packaging—where the slant can add motion without relying on decorative details.
The overall tone is energetic and contemporary, with a purposeful forward motion from the slant. It reads confident and sporty rather than delicate, balancing friendliness from the rounded shapes with a no-nonsense, high-impact presence.
The design appears intended to deliver a modern, high-impact sans that feels fast and current, using a consistent oblique angle and geometric rounding to stay clean and readable while projecting confidence.
The uppercase set feels straightforward and poster-ready, while the lowercase maintains clear, simple silhouettes that stay legible in longer sample lines. Numerals match the same oblique stance and weight, supporting a cohesive typographic color when mixing text and numbers.