Sans Normal Kibiw 17 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Mesveda' by Agny Hasya Studio (names referenced only for comparison).
Keywords: branding, advertising, headlines, posters, packaging, modern, clean, dynamic, sporty, approachable, add motion, modernize tone, improve approachability, everyday versatility, humanist, oblique, rounded, open forms, soft terminals.
This is an oblique sans with rounded, open shapes and a smooth, even stroke weight. Curves are generous and circular, while joins stay clean and uncomplicated, giving the letterforms a tidy, contemporary skeleton. Terminals are mostly softly cut rather than sharply pointed, and spacing appears comfortable, supporting a steady rhythm in both all-caps and mixed-case text. The numerals follow the same friendly, rounded construction and integrate naturally with the lowercase.
It works well for branding systems, headlines, and short-to-medium text where a clean sans voice with added motion is desired. The oblique stance and rounded construction make it a good fit for advertising, packaging, and editorial callouts, especially when you want a contemporary look without harsh edges.
The overall tone is modern and energetic, with the slant adding motion and a slightly informal, conversational feel. It reads as friendly and accessible rather than strict or technical, making it well suited to contemporary branding and upbeat messaging.
The design appears intended to provide a versatile, modern sans with an always-in-motion oblique posture, combining clean geometry with softened details for friendly readability. It aims to balance clarity and character, offering a distinctive slanted voice that still feels broadly usable across common display and marketing contexts.
Capitals maintain straightforward geometric proportions, while the lowercase introduces more humanist softness, helping paragraphs feel fluid and less rigid. The italic angle is consistent across letters and figures, and counters remain open enough to keep shapes clear at larger text and display sizes.