Sans Normal Bomir 10 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Telder HT Pro' by Huerta Tipográfica, 'PF Adamant Sans Pro' by Parachute, 'Akagi' and 'Akagi Pro' by Positype, and 'PTL Maurea' by Primetype (names referenced only for comparison).
Keywords: ui text, editorial, branding, wayfinding, packaging, clean, neutral, modern, friendly, straightforward, versatility, legibility, clarity, neutral tone, modernity, rounded, geometric, open, crisp, even.
A clean sans with gently rounded geometry and even stroke color. Curves are smooth and circular in letters like C, O, and G, paired with straight, decisively cut terminals that keep the texture crisp. Counters are open and generously shaped, and the overall rhythm feels steady and uncluttered, with clear joins and minimal detail. Numerals follow the same simple, sturdy construction for a consistent tone in mixed text.
It suits interface copy, product and marketing text, and general editorial settings where a clean, contemporary sans is needed. The sturdy shapes and open counters also make it a good candidate for signage and short display lines where quick recognition matters.
The font conveys a modern, no-nonsense clarity with a mild softness from its rounded forms. It reads as approachable rather than technical, staying neutral enough for broad use while still feeling contemporary and tidy.
The design appears intended as a versatile, general-purpose sans that prioritizes clarity and consistency. Its rounded construction and restrained details suggest an aim for broad readability across headlines and continuous text without drawing attention away from content.
In the sample text, spacing and letterforms produce an even gray at paragraph scale, with clear differentiation between similar shapes (notably I/l and rounded letters). The design avoids decorative quirks, emphasizing consistency and legibility across caps, lowercase, and figures.