Sans Normal Ibdab 7 is a light, normal width, low contrast, italic, short x-height font.
Keywords: branding, packaging, headlines, posters, children’s content, friendly, casual, playful, approachable, hand-drawn, friendliness, informality, approachability, playful clarity, human touch, rounded, monoline, soft terminals, open counters, upright-leaning.
A rounded, monoline sans with a gentle rightward slant and softly finished terminals throughout. Strokes keep an even thickness and form smooth, circular bowls and open apertures, producing a clean but informal rhythm. Proportions feel relaxed with slightly irregular character widths, while uppercase shapes stay simple and geometric and lowercase forms lean toward single-story constructions where applicable. Numerals are similarly rounded and uncomplicated, matching the letterforms’ smooth, pen-like continuity.
Works well for branding and packaging that benefits from an approachable, human tone, and for short headlines in posters, social graphics, and signage where warmth is desired. It also suits children’s content and playful editorial accents, while remaining legible enough for brief text blocks at comfortable sizes.
The overall tone is warm and personable, with a lightly handwritten feel that reads as friendly rather than strict or technical. Its soft curves and easy rhythm give it a casual, upbeat character suited to informal communication.
The design appears intended to bridge a clean sans structure with a casual, handwritten sensibility—maintaining straightforward forms while introducing softened curves and a gentle slant for friendliness and motion.
The slant is subtle and consistent, and the design relies on rounded geometry rather than sharp joints, helping keep text color light and airy. Letterforms prioritize clarity with open counters and restrained detailing, avoiding decorative flourishes while still feeling human.