Sans Normal Nagan 2 is a very bold, very wide, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, branding, packaging, signage, playful, friendly, retro, bold, punchy, display impact, approachability, retro flavor, brand presence, headline clarity, rounded, chunky, soft corners, heavy terminals, compact counters.
A chunky sans with heavily rounded geometry and thick, blocky strokes throughout. Curves are built from broad, near-circular bowls with tight counters, while straight strokes end in soft, squared-off terminals that keep the silhouette sturdy and uniform. The design favors wide, stable proportions and a large x-height, producing dense word shapes with strong horizontal presence. Letterforms maintain consistent weight and simplified construction, prioritizing impact and clarity over fine detail.
Best suited to headlines, posters, packaging, and bold branding where immediate impact is needed. It performs well in short phrases, logos, and signage-style settings, and can add a playful, retro emphasis to titles and callouts. For body text or small UI sizes, the dense color and tight counters may reduce comfort and clarity.
The overall tone is upbeat and approachable, with a retro display energy that feels friendly rather than aggressive. Its rounded massing and compact inner spaces create a toy-like, poster-ready character that reads as confident, fun, and attention-seeking.
The design appears intended as a high-impact, friendly display sans that maximizes legibility through simplified shapes and strong silhouettes. Its rounded construction and heavy presence suggest an aim toward memorable headlines and brand marks with a warm, approachable voice.
Spacing appears generous for a heavy style, helping prevent clogging at larger sizes, though the compact counters suggest it will feel darker as sizes decrease. The numerals and capitals share the same rounded, monolithic rhythm, supporting a cohesive headline voice across mixed-case settings.