Slab Square Jolo 2 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Faraon' by Latinotype (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, editorial, industrial, retro, mechanical, sturdy, utilitarian, impact, durability, vintage print, blocky, bracketed, inked, punchy, high-impact.
A heavy slab serif with compact, block-like construction and clearly bracketed slabs that read as squared and sturdy. Strokes are thick with modest contrast, and the overall silhouette is broad and stable, with prominent horizontals and strong feet. Corners appear slightly softened and the black shapes show subtle inking/roughening, giving edges a faintly worn, print-like texture rather than a perfectly clinical vector finish. Lowercase forms are robust and open, with a straightforward, workmanlike rhythm and substantial counters that hold up well at display sizes.
Best suited to headlines, posters, labels, and packaging where a strong, durable slab presence is needed. It can also work for editorial display and pull quotes, especially when a vintage/industrial flavor is desired and the texture is an asset.
The tone is assertive and dependable, evoking industrial labeling, vintage printing, and no-nonsense signage. Its weight and squared serifs create a confident, slightly nostalgic voice that feels mechanical and practical rather than elegant.
The design appears intended to deliver maximum impact with a classic slab-serif structure, combining broad proportions and bracketed slabs with a subtly worn printing character. It prioritizes solidity and legibility in display contexts while projecting an industrial, retro-leaning attitude.
Numerals are large and emphatic, matching the uppercase in visual weight, and punctuation/dots appear bold and solid. The sample text shows strong word shapes and a dense typographic color that favors headlines and short blocks over delicate, airy settings.