Sans Normal Budad 1 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui, branding, editorial, wayfinding, information design, neutral, friendly, modern, straightforward, clean, general purpose, clarity, readability, modernization, simplicity, geometric, open counters, rounded curves, even rhythm.
A modern sans with largely geometric construction and soft, rounded curve behavior throughout. Strokes are consistently even, with open counters and clear apertures that keep the shapes legible at a glance. Proportions feel balanced and steady: round letters (like O and C) are smoothly drawn, while diagonals (V, W, Y) and joins stay crisp without becoming spiky. The lowercase shows simple, single‑storey forms (notably the g), reinforcing a straightforward, contemporary feel.
Well suited for UI text, product copy, editorial subheads, and everyday brand typography where a neutral but friendly voice is needed. It should perform reliably in paragraph settings, captions, and information design, and it can also serve for signage or wayfinding where clear letterforms and open counters help quick recognition.
This typeface reads as clean and matter‑of‑fact, with a friendly, contemporary tone rather than a sharp or technical one. Its smooth curves and even rhythm give it an approachable neutrality that suits everyday communication.
The design appears intended as a versatile, general-purpose sans that prioritizes clarity and consistent texture in running text. Its restrained geometry and uncomplicated lowercase forms suggest an aim for dependable readability across common sizes while maintaining a contemporary, approachable character.
The sample text shows a smooth, even color across lines, with spacing that supports continuous reading. Numerals are clear and uncomplicated, matching the overall geometric logic and keeping emphasis minimal.